One user on Reddit posted a photo of the sign with the single-word rejoinder, “Kinda,” and the sixty-something comments that followed teased apart the the moral subtleties of dating within or outside of one’s own ethnicity or race. Reading through the thread feels like opening a Pandora’s Box, the air suddenly alive with questions that are impossible to meaningfully answer. Dating sites and services tailored to race, religion, and ethnicity are not new, of course. JDate, the matchmaking site for Jewish singles, has been around since If you are ethnically Japanese, looking to meet ethnically Japanese singles, there is JapaneseCupid. Take a small half turn in the wrong direction, and there are dark places on the Internet like WASP Love, a website tagged with terms like “trump dating,” “alt-right,” “confederate,” and “white nationalism. As if to underscore just how contradictory a belief in an Asian-American monolith is, South Asians are glaringly absent from the app’s branding and advertisements, despite the fact that, well, they’re Asian, too. I met the app’s publicist, a beautiful Korean-American woman from California, for a coffee, earlier this year. As we chatted about the app, she let me poke around her personal profile, which she had created recently after going through a breakup. The interface might have been one of any number of popular dating apps.